Women hold $5 trillion in purchasing power each year and make most of the financial decisions regarding the home, from the purchase to remodeling projects. When it comes to being green at home, female homeowners say they want eco-friendly features that: - make sense for their lives - reinforce their feelings as chic, smart buyers - are easy to do - save them money - improve their families' quality of life - minimize their impact on the Earth During a panel at the International Builders Show in Las Vegas, Celia Canfield of West Coast Green, Linda Hebert of Diversified Marketing & Communications, Sara Lamia of Building Coach and Michelle Roberts of Chatham Hill Res. Design & Build, shared these eight ideas for embracing your domestic green goddess.
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